The chic styles were shown at the fashion week.

There were 52 dresses in 17 brilliant colors showcased by a leading Chinese fashionable outdoor brand and a British designer brand at the Shanghai Fashion Week. The British designer brand Roksanda collaborated with the leading Chinese chic and lightweight outdoor brand, Moution, at the inaugural Shanghai Fashion Week on Sunday. This is the first time that Moution has appeared in China, following a successful display at London Fashion Week. The runway display included 52 dresses in 17 vivid colors and 13 accessories. The innovative designs in the sun protection line of clothing, pants, and skirts, as well as practical and fashionable sun hats, face masks, and sunglasses, provided a comprehensive solution to UV and environmental protection. The collection also featured a variety of tops, such as short zip hoodies, capes, long cardigans, and layers, as well as leggings, cycling shorts, and flared pants, encouraging a creative mix-and-match look. The collection highlighted the distinctive color contrasts, sculptural shapes, and inventive fabric use of Roksanda, presenting an artistic exploration of modern women's diverse lifestyles. This cooperation features the inclusion of Moution's cooling-fresh titanium technology in the sun-protective fabrics. Even after 100 washes, titanium dioxide UV blockers are still present in the yarn, making it the leader in China for yarn-based sun protection. The Moution x Roksanda collection blurs the distinction between urban and vacation travel with daily wear options that are casual and elegant. The partnership is a strategic move that will benefit from China's growing lightweight outdoor market, which has a potential audience of 730 million. The gap between light sports apparel and fashion-forward design has been bridged by this collaboration.