BeyGOOD, the charity founded by the singer, announced a partnership with Cécred on Tuesday to support local businesses. The Cécred x BeyGOOD Fund will give $500,000 annually to support cosmetology school scholarships and salon business grants in Atlanta, Chicago, Houston, Los Angeles and New Jersey. The fund helps promote professionalism and entrepreneurship within the hair industry and celebrates the importance of advocating for the salon community. Hairstylists have an impact on the people in their chairs because they create a sacred space where we can show up and express ourselves. Stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human-interest stories, by signing up for the daily newsletter. The five major cities have comprehensive curriculums that will be used for financial aid student scholarships. The Universal College of Beauty in Los Angeles and Franklin Institute in Houston were both selected as awardees by the Cécred x BeyGOOD Fund. To be eligible for the scholarship, a student must demonstrate need due to financial hardship and either be already enroll or accepted into a school. The remaining $250,000 will be given to salon business owners in the same cities, so they can continue their impact in the community. An application is required and there must be a demonstrated financial need in order to qualify. On June 27, 2023, Bey was in Warsaw, Poland.
The other qualifications include that the person has been in business for at least a year, that they have a barber license, and that they have proof of salon ownership. Five small-business grants will be awarded in each of the five cities five times per year. The following months will be May 1, July 1, Sept. 1 and Nov. 1. She said much of the fabric of who she is came from her salon. I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures, getting creative with braids, figuring out new techniques, and exploring ways to maintain hair growth with protective styles and wigs. It all started in my mother's salon.
The brand is a legacy project that is far beyond business, according to the multi-award winning musician.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls." I watched her heal and serve so many women, and I wanted to carry on her legacy.
The Foundation collection consists of eight products that cleanse, condition and strengthen hair. It is powered by the brand's Bioactive Keratin Ferment, which is a patent-pending technology made from wool-derived keratin. The Cécred team describes the collection as the difference between a routine and a ritual, saying that it gives you "the foundation to express your hair in all ways that make you feel good."
The collection includes a deep-cleaning, but not a scalp-stripping one.