The first runway show by a media brand at Paris Fashion Week was by 012c. Joerg and Maria Koch said that nobody asked them to do a show at Paris Fashion Week.
The 032c ready-to-wear label's debut runway collection began as a line for its magazine, but has grown into a collection that is looking to appear as seasonal drops on the fashion calendar. The collection was filled with leather and denim outer wears and Maria Koch was the creative force behind it. The dark and mysterious theme carries out throughout the collection, but where the collection lost its steam was the lack of creative tailoring and unique cuts. Koch has created a collection of wardrobe staple, despite the fact that she rejects the idea of timelessness.