Black tuxedos aren't the best for weddings.

New York Bridal Fashion Week is a three-day event where brands showcase their newest designs. A reality television series called "Say Yes to the Dress" has been running since 2007, and has led to multiple spinoffs. Buying the bridal gown is one of the first steps in the wedding planning process, but what about the men? Michael Andrews, who has been dressing grooms since 2006 at his luxury clothing shop in New York, can't tell you the number of calls he gets a couple of weeks before the wedding. The Groom Shop was opened in New York in October of 2023. When comfort clothes dominated in everyday fashion, more grooms are requesting looks for the entire wedding weekend as well as an outfit to change in between the ceremony and reception.