Major Generative Artificial Intelligence Updates Coming in the 18th edition of Apple's mobile operating system.

Apple acquired a Canada-based company to build out its artificial intelligence team. Apple's purchase of DarwinAI resulted in the removal of the company's website and social media accounts. "Apple buys smaller technology companies from time to time" but does not discuss its purpose or plans," the statement said. Apple is trying to catch up with others in the artificial intelligence market by building features for its upcoming operating systems. If Apple wants to compete with Microsoft's Bing, it will need to integrate generative artificial intelligence into a range of products. Apple is testing large language models, and is rumored to be adding artificial intelligence features to some of its products. Apple wants to have its features run on-device for privacy reasons, and Darwinai's efforts to make smaller artificial intelligence systems could be used to further that endeavor. Cook said that they believe it will open up new opportunities for users.