The new temporary beauty boutique in Edinburgh, Scotland is worth a visit because it is a great example of pop-up activations. In celebration of the Rouge Allure Velvet Nuit Blanche, visitors can go on an exciting nighttime excursion.
The Scottish capital is a city that the label's founder was fond of and formed a strong bond with, with its rich cultural heritage serving as a wellspring of inspiration for the designer. The charming townhouse in Edinburgh's historic Charlotte Square has a chic cinema room where guests are first introduced to the film. In her first ever make-up role for the house,Robbie is the face of the new lipstick range.
It was courtesy of Chanel Beauty.
Guests can explore the products used to create Robbie's evening make-up in the campaign and discover their perfect lipstick shade from the collection at the backstage beauty area. The pop-up is exclusive to the Chanel School of Makeup, so you can create the look on your own.
The pop-up is located at No.8 Charlotte Square in Edinburgh.