When a corporation is late stage capitalism, they are at least a bit funny. The subtitles are off.
Is the new slim iPad Pro really crushing it? Apple's new commercial was meant to show how flat the iPad Pro is and how much creativity can be squeezed into it, by filming a massive press crushing all manner of instruments, technical equipment, paint and devices. It was filmed in a way that was gorgeous, and caused uproar at a time when people are struggling to feed their kids.
I don't think most people cared at all, but it was a good opportunity to be cross with a brand, and it became loud and mainstream enough to force Apple to issue an apology. As far as responding to Apple, they nailed it, as our heroic lady picks her way through the rubble left behind by Apple, sits on the paint-strewn press base, and performs her woefully banal coffee-shop humming. In the year of 2018, the company apologized for the sickness and deaths of its workers in South Korea, acknowledging it failed to "sufficiently manage health threats" in its plants. In Korea, its environmental impact is astounding.