The Royal Family Drama has a new brand by the name of New Brand.

There is little known about the brand beyond the 15-second video that shows footage of a woman cooking and arranging flowers in a kitchen, posing in a black gown, and posing from afar. A representative for the duchess confirmed that she was associated with the project. There are clues, such as the trademark application for American Riviera Orchard that was filed in February, and an impressive catalog of spreads. American Riviera Orchard has a website that displays its logo, calligraphic gold crest, and email sign-up to be notified about forthcoming products. The announcement came a week after Catherine, Princess of Wales apologized for releasing an edited image of herself. The image has caused a public relations scandal and fueled conspiracy theories about the princess.