The runway show is for New York Fashion Week.

The New York Fashion Week runway show is going to be in the Hamptons. Lauren said in a statement that she has been an inspiration to her since she was a child. The brand opened its first store in the east in 1992 when the town was more residential than a vacation destination. In 2007, the label cut the ribbon on its children's store in East Hampton's oldest building, and in 2008 the designer established a partnership with the East Hampton Historical Society to help preserve the Mulford Farm grounds Lauren has three shops in the Hamptons and three connected houses in Montauk. The designer has presented new lines in an artist's loft in the past, but has not yet revealed the location for the event.