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Gucci is embracing virtual reality.

Fashion & StyleGucci is embracing virtual reality.

Bazaar has a guide to what the industry is talking about.

When the Apple Vision Pro was released this winter, we knew fashion brands were going to embrace the buzzy, highly visual new technology. Gucci is giving users the chance to watch the film and get 20 minutes of bonus content on the Vision Pro. Special features include being transported to Milan and interacting with a Gucci Notte.

In honor of the latest iteration of Prada's timeless Galleria bag, ambassador Scarlett Johansson appeared in a new campaign shot by The Zone of Interest director Jonathan Glazer. The release from the Italian fashion house draws a direct line between the bag and the work of a constantly evolving actor like the Black Widow star. The Prada Galleria is shown as a fundamental facet of a woman's reality here.

The name game is played by Loewe.

The brand is trying to get people to pronounce its name correctly. Plaza plays several decades' worth of spelling bee contestants who all have one thing in common: they can't spell "Lyle" in the film "Decades of Confusion". Levy plays a series of disgruntled judges, perfectly matching Plaza's absurd characters in the playful clip, which highlights various pieces from the Spanish label's archive.

The launch mascot is courtesy of Eleo Pucci.

The Palazzo Altemps in Rome hosted a show by Pucci on Thursday where attendees were treated to a couple of unexpected guest appearances. In the first look, Turlington wore a caftanlike gown with wavy strokes of color along the collar that looked like Pop art. The show had a closer that was no coincidence: Italian actor and model, Isabella Rossellini. She walked out last week in a purple, blue, and teal Vivara gown that was eye-catching.

The shop has earned a devoted following thanks to owner Sandeep Salter's edit of rustic housewares and sheer, dreamy nightgowns. The new collection was celebrated at an event this past week, which included complimentary embroidery, exclusive pieces in the English Rose print and on-site refreshments. The brand known for sweet pointelle underthings just launched a cotton jersey.

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