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Monday, July 15, 2024

It doesn't seem to be satire that Marina Abramovi has a skincare brand.

BeautyIt doesn't seem to be satire that Marina Abramovi has a skincare brand.

A range of skincare and wellbeing products has been launched by Marina. The artist and her business partner are releasing three kinds of ingestible drops and a face lotion under the auspices of the Marina Abramovi longevity method. She has been using her own body as a piece of art since the early 1970s, testing its physical endurance from rhythmically stabbing a knife between her fingers until she grazed herself 20 times. The new products are being marketed as part of theAbramovi method. As of the year 2024, she positions herself as an artist-cum-life coach, and there is little indication that she might be engaging in satire. Outside art has long been an object of ridicule because of the kind of New Age vernacular that her latest work embraces. According to a recent Modern Art Oxford brochure, Abramovi has explored multiple forms of wisdom, including Tibetan Buddhism, Brazilian Shamanism and the beliefs of aboriginal Australian communities, to learn routes to higher consciousness. The substance of the recent art by Abramovi compliment the vague language of the exhibition booklets.

The relationship between beauty and feminist art is complicated and has been for a long time. Performance artists confronted their audience with their naked bodies to draw attention to the false universality of this perspective. The Marina Abramovi Longevity Method was used.

The point of early feminist performance art was to expose previous instances of speaking from a gendered position concealed as critical distance. Feminist artists were aware of the link between physical appearance and objectification in art and popular imagery. Lucy Lippard commented about the artist Hannah Wilke, who often photographed herself nude, that: "Confusion of her roles as beautiful woman and artist, as flirt and feminist, has resulted at times in politically ambiguous manifestations that have exposed her to criticism on a personal as well."

The artistic practices that focused on embodiment came to be known as the long history of representing feminine bodies for the enjoyment of the presumably male spectator was the problem faced by "body art". She continued to record her body in a photographic series that showed the impact of illness on her appearance after being diagnosed with lymphoma. Jo Spence's desire to escape medicalisation was an act of political protest when she sought alternative therapies for cancer. The result of all this is that we have lost our spiritual centre, according to the website advertising her products.

The focus on spirituality has replaced her interest in the tension between the self and other in her performances such as Rhythm 0, where the artist succumbed to the wishes of her audience. She set out 72 items, ranging from a feather to a gun, and asked the audience to use them on her. The Artist is Present, a blockbuster exhibition-performance in which the artist invited visitors to sit opposite her, lay in the fact that it was only simple. For hours on end, he sat in a wooden chair. At the recent Royal Academy of Arts retrospective, the work's documentation focused on faces, as experienced vis–vis her silent interlocutors, who were often moved by the encounter. The strict parameters of Abramovi's works are no longer relevant. The foundations upon which she has built her practice have crumbled. Voyeurism is welcome. The irony of selling a £199 face lotion as an antidote seems too obvious to be genuine, but the stunt is difficult to perceive as subversive. Orlan is famous for taking objectification to the extreme and trying to resemble western models of ideal beauty. There is nothing we can do to her that she can not do herself. On Fridays you can receive a selection of the latest releases, live events and exhibitions straight to your inbox.

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