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Teens are drawn to beauty stores by social media.

BeautyTeens are drawn to beauty stores by social media.

Younger customers, teenagers and even preadolescents, are proving to be a mixed blessing for retailers because of the demand for beauty products meant for adults. Retail analysts say that as the beauty stores attract a new generation of shoppers, they will need to make sure that the experience remains fulfilling for their older, core customers. Making an adult feel special is different than making a college student feel special, according to a retail analyst. It's important to make sure it speaks to all generations.

The survey found that teenage respondents spent more on beauty products in the next five years.

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