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What’s the Secret Sauce to Chipotle’s Stock Boom

BusinessWhat’s the Secret Sauce to Chipotle’s Stock Boom

Chipotle’s menu contains a few items that give it an edge making it customizable, established in year of 1993 The fast casual food giant Chipotle Mexican Grill rallied to all-time highs on Wednesday after reporting Q4 and full-year results late Tuesday. But that doesn’t mean the fast-casual chain didn’t experience some sinking lows. Between the years 2015- 2018, Chipotle has dealt with issues with foodborne illness outbreaks, and like most restaurant industries Chipotle took a big hit during Corona pandemic today dealing with inflation that’s increased labor, transportation, and food costs. But despite the challenges, Chipotle’s sales have exceptionally grown.

We all know that March through May is the peak “Burrito season” in America. Spring break is upon us and getting to the yummy food platters that Chipotle serves is making our rumbling stomachs delighted. On February 6th Chipotle reported a 25% increase in adjusted earnings to $10.36 per share, accelerating after two quarters of slowing gains. With Revenue growth increasing to 15.4% to $2.5 billion following two-quarters of deceleration. The stock of Chipotle is up by 11% this week making one Share of Chipotle trading for $2,700 on the stock market, Making Chipotle deserve a Michelin Star.

Chipotle has been using social media as a source of bridge to connect with its younger consumers by releasing different recipe videos, Roblox games and animated films on YouTube and TikTok platforms, including social media challenges like the “lid flip challenge” has made it a sensation among influencers. Adding new things is very important to Chipotle where they try to put innovative menu items in-house and do testing before hitting the Chipotle stores, creating Menu News outlets highlighting items from Steak to Quesadillas they want customers to always be on their toes and be interested even if most of Chipotle’s menu remains the same making Chipotle one of the top causal serve to date.

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