Younger customers, teenagers and even preadolescents, are proving to be a mixed blessing for retailers because of the demand for beauty products meant for adults. Retail analysts say that as the beauty stores attract a new generation of shoppers, they will need to make sure that the experience remains fulfilling for their older, core customers. Making an adult feel special is different than making a college student feel special, according to a retail analyst. It's important to make sure it speaks to all generations.
The survey found that teenage respondents spent more on beauty products in the next five years.